From an idea to a community
What started as a simple idea – celebrating the cutest moments in life – quickly grew into something bigger than we ever imagined.
Founded in 2014 by Ryan and Sharon Smethurst, Cutify Media & Marketing grew from a love of joyful moments, real connections, and a little friendly competition. It began as a small online contest and has since become a space where families, pet lovers, and couples share, vote, and celebrate life’s cutest moments.
Every entry has a story, every vote sparks excitement, and somehow, it all brings people closer. We’ve met so many amazing people along the way and watched friendships grow from a single shared moment.
What keeps us going are the people who make Cutify Media special – those who share their moments, cheer for their favourites, and create the magic that makes this such a happy place to be.
Contest Management
We create and manage engaging online competitions that drive participation and excitement.
Our contests provide brands with unique sponsorship opportunities to reach targeted audiences.
We collect valuable audience data, offering businesses key insights to optimize marketing strategies.
Creating heart-warming experiences that celebrate cuteness, foster dreams and bring people closer together.
Contest Management
Creating & Managing Highly Engaging Online Voting Contests
Cutify Media specialises in highly interactive voting competitions that connect participants with a passionate, engaged audience.
Seamless Contest Management – We handle everything from setup to execution, ensuring a smooth experience.
Boosted Engagement – Our platform encourages organic sharing and active audience participation.
Fair & Transparent – Every contest is designed with integrity, fairness, and an exceptional user experience.
From babies and kids to pets and couples, we craft competitions that are fun, memorable, and rewarding!
Brand Partnerships
Helping Brands Connect Through Fun & Interactive Competitions
Cutify Media provides businesses with a powerful platform to increase brand visibility and engagement.
Reach a Targeted Audience – Showcase your brand to thousands of engaged users through sponsorships.
Authentic Brand Integration – Leverage branded content, prize sponsorships, and custom promotions to drive engagement.
Maximize Impact – Connect with consumers in a fun, organic, and highly shareable way.
Whether you’re looking to sponsor a contest, run a campaign, or collaborate, Cutify Media delivers real results.
Data & Insights
Gathering Meaningful Insights Through Polls, Surveys & Questions
At Cutify Media, we use interactive questions, surveys, and polls within our contests to help brands gain valuable consumer insights.
Understand Your Audience – Gather first-hand feedback directly from participants.
Customized Data Collection – Ask specific questions to uncover preferences, opinions, and interests.
Make Data-Driven Decisions – Use these insights to refine your brand messaging and outreach strategies.
By integrating seamless, non-intrusive surveys, we turn audience engagement into actionable insights that help brands connect better.
Game Changers
A love for adorable moments led to a platform that celebrates cuteness through fun and interactive competitions.
South Africa’s #1 Online Voting Contest Platform
At Cutify Media, every vote counts, every moment matters! With more than 50,000 monthly votes, our contests spark excitement, bring communities together and turn adorable moments into unforgettable experiences.
We don’t just celebrate cuteness – we reward it! Our winners walk away with exciting prizes, from cash rewards to exclusive giveaways. Whether it’s your baby, pet, or love story, there’s a big win waiting for you.
From adorable babies to playful pets and romantic couples, Cutify Media is built for everyone. Whether you’re entering a contest or casting a vote, our platform is seamless, fun, and easy to use – no tech skills required!
Cutify Media is more than a competition – it’s a global movement! Starting in South Africa, we’re growing fast, with contests launching in the UK and beyond. Wherever there’s cuteness, Cutify Media will be there!
